thedailywhat:

End Of An Era of the Day: The iconic Yahoo billboard — an emblem of a bygone era built over a decade ago during the heyday of the dot-com boom — was brought down today by Clear Channel, which announced last month that the space had suddenly become available.

The move surprised some, considering the billboard’s status among Bay Bridge commuters, and the relatively low cost of keeping the sign up ($65,000 a month).

Is Yahoo! in trouble? A spokesperson told the San Jose Mercury News that the company was merely focused on “new and innovative ways” to market themselves.

Namely the kind that don’t cost a lot of money.

Check out the billboard’s better days below, and on its official Flickr page, which, unlike its subject, is still up.

[sfgate / mercurynews / flickr / photo: shawn.clover.]